Are you struggling to connect with your potential customers? Well, cold emailing can feel like shouting into a void! However, if you can get the best cold email tools, you can convert your outreach into a lead-generating machine.
That’s why, we’ll explore the top cold email software, helping you choose the perfect fit for your business. Plus, we’ll explain essential features and highlight the strengths of each tool.
Key Features to Look For in Cold Email Tools
Cold email tools have various features designed to make your campaigns more effective and efficient. Here are some key functionalities to look for —
Deliverability Optimization Tools
Your emails reach the inbox thanks to deliverability optimization. Features like spam testing, email address verification, and warming up your domain help your emails land in the inbox. It also means fewer bounces.
Meanwhile, A/B tests analyze different subject lines and email content. It helps to improve your email strategy as you create new versions.
In fact, according to Backlinko, cold outreach emails with a long subject line have a 24.6% higher chance of getting a response.
- Spam Testing: Ensure your emails land in the inbox, not the spam folder.
- Email Verification: Clean your email list to reduce bounce rates.
- Domain Warm-Up: Build trust with email providers through gradual sending.
- A/B Testing: Test subject lines and email content to improve open rates.
Automated Sequences
Automated sequences simplify your follow-ups, ensuring you stay on top of prospect engagement. These tools enable you to schedule follow-ups, set trigger-based actions, and personalize emails at scale without manual effort.
- Follow-Up Scheduling: Automatically send follow-up emails based on prospect behavior.
- Trigger-Based Actions: Set up actions triggered by specific recipient responses.
- Personalization at Scale: Add personalized touches like names and company details to emails.
Cross-Channel Engagement
Engaging prospects across multiple channels can significantly increase your campaign’s success. Using email tools that link to social media and offer task reminders help create a unified outreach plan.
- Email + Social Media: Combine email outreach with LinkedIn messages or other platforms.
- Task Reminders: Get reminders to call or engage prospects outside of email.
- Multi-Touch Campaigns: Sequence emails with other outreach methods for greater impact.
AI Assistance
AI-powered features add intelligence to your campaigns. It offers insights and suggestions to improve your emails and outreach strategies. Besides, tools that provide content recommendations, recipient insights, and analytics ensure data-driven decisions.
- Content Suggestions: AI tools can help create compelling subject lines and email copy.
- Recipient Insights: AI can analyze recipient behavior and suggest the next steps.
- Analytics and Reporting: Gain data-driven insights to improve campaigns over time.
Best Cold Email Software for Sales Campaigns
You can’t use the same email tool for all cold emailing. Different campaigns require different tools. That’s why we’ve created the following list of the best software for different needs —
Snov.io
Snovio provides everything needed for fully integrated cold email operations. With email verification drip campaign automation and integrated CRM capabilities, Snov.io offers simplified prospect management.
Its user-friendly setup and comprehensive features are designed to meet different business’s needs. Overall, Snov.io works well for small and medium-sized businesses.
Key Features
- Email verification to reduce bounce rates.
- Drip campaign automation with customizable triggers.
- Integrated CRM for seamless prospect management.
Why It Stands Out: Its simplicity and efficiency make it a favorite among smaller teams.
Woodpecker
Woodpecker uses AI to perform personalized email warm-ups in addition to its core personalization features. If your business values direct customer connections, Woodpecker’s real-time tracking and detailed personalization features will be very appealing.
Key Features
- Advanced personalization options.
- AI-driven email warm-up.
- Real-time tracking and analytics.
Why It Stands Out: Excellent for businesses focusing on one-on-one personalization.
Mailshake
Mailshake is designed for multi-channel campaigns, combining email and social outreach. Its built-in phone dialer and industry-specific templates make it perfect for sales teams aiming for multi-touch engagement.
Key Features
- Multi-channel campaigns combining email and social outreach.
- Built-in phone dialer for quick follow-ups.
- Templates for various industries.
Why It Stands Out: Perfect for teams looking for multi-touch engagement.
Instantly
As a scalable solution, Instantly enables you to connect many email accounts. Plus, the platform provides you with live deliverability data. Meanwhile, it offers built-in analytics tools that benefit users who need to manage larger campaigns.
Key Features
- Unlimited email accounts for scaling campaigns.
- Real-time deliverability insights.
- Built-in analytics dashboard.
Why It Stands Out: Best for scaling outreach efforts without compromising deliverability.
Selzy
When it comes to affordability, you can rely on Selzy for its vast email marketing capabilities. You get an intuitive drag-and-drop interface with strong email delivery performance. So, small enterprises with minimal resources should choose Selzy.
Key Features
- Affordable email marketing solution.
- Simple drag-and-drop email builder.
- High deliverability rates.
Why It Stands Out: Great for businesses with smaller budgets.
Close
Close is an all-in-one CRM with email automation capabilities. Its integrated calling and SMS features and customizable reporting tools make it a comprehensive option for sales teams.
Key Features
- All-in-one CRM with email automation.
- Integrated calling and SMS features.
- Customizable reporting tools.
Why It Stands Out: Ideal for sales teams needing a comprehensive tool.
Artisan
Artisan focuses on creative cold email templates and collaboration tools for teams. It provides detailed insights into recipient behavior, making it a favorite for creative teams.
Key Features
- Focus on creative cold email templates.
- Collaboration tools for team efforts.
- Insights into recipient behavior.
Why It Stands Out: Tailored for teams that value creativity in outreach.
HubSpot
If you use HubSpot’s free CRM, you can access its fundamental email marketing functions and extensive segmentation abilities. The solution fits perfectly with existing tools within HubSpot platforms, allowing teams that use its ecosystem to find it ideal.
Key Features
- Free CRM with email marketing capabilities.
- Advanced segmentation and tracking.
- Integration with other HubSpot tools.
Why It Stands Out: Perfect for teams already using HubSpot’s ecosystem.
Hunter
Hunter is a powerful tool for finding and contacting leads quickly. Its email finder and built-in deliverability checker simplify the outreach process, making it a great choice for prospecting.
Key Features
- Email finder for locating business emails.
- Campaign builder for personalized outreach.
- Built-in deliverability checker.
Why It Stands Out: Best for finding and contacting leads quickly.
Wrap Up
We’ve shown you the key features and best cold email tools available. See, you must pick the right one for successful outreach. Our mentioned tools can help you reach more inboxes and automate your follow-ups, so you can connect better with potential customers.
So, think about what you need and what you want to achieve as you look at these options. Cold email tools are getting better all the time. Thus, we believe there will be even more creative solutions that help you connect with your audience more deeply.
